Focus on Growth at ProfitKey International Spurs Appointment of Marketing Executive
ProfitKey, a leader in providing ERP and MES solutions to discrete manufacturing businesses for over 30 years, announced today that Lindsey Shinners has been appointed as Head of Marketing to support the company's focus on new customer acquisition.


SALEM, NH, July 23, 2010 /24-7PressRelease/ -- ProfitKey International, a leader in providing ERP and MES solutions to small to mid-sized discrete manufacturers for over 30 years, announced today that Lindsey Shinners has been appointed as Head of Marketing to support the company's renewed efforts to expand its market share.

In her role, Shinners will be responsible for strengthening the ProfitKey brand and boosting overall sales by:

- Designing and implementing a new channel partner program
- Overseeing the website and marketing material redesign
- Developing a long term marketing strategy for ProfitKey

"This marks the beginning of an exciting time at ProfitKey," Joe DiZazzo, CEO of ProfitKey explains. "We have unsurpassed customer satisfaction levels and a leading product in our industry. Adding Lindsey to our team provides us someone who can provide a fresh perspective to lead our marketing efforts and assist in growing our reseller channel. We look forward to the growth that will result from Lindsey's efforts towards this goal."

Previously a marketing strategy consultant for ProfitKey, Shinners brings several years of marketing strategy and manufacturing experience to ProfitKey, as well as a MBA from Babson College.

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Press Release Contact Information:

Lindsey Shinners
ProfitKey International
Director of Marketing
50 Stiles Road
Salem, New Hampshire
USA 03079
Voice: 800-331-2754
Website: Visit Our Website